<\/span><\/h2>\nQu\u1ea3n tr\u1ecb l\u00e0 c\u00f4ng vi\u1ec7c kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c \u0111\u1ec1u th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1, ho\u1ea1ch \u0111\u1ecbnh, gi\u00e1m s\u00e1t v\u00e0 \u0111\u01b0a ra h\u01b0\u1edbng \u0111i c\u1ee5 th\u1ec3 cho c\u00e1c k\u1ebf ho\u1ea1ch ho\u1eb7c d\u1ef1 \u00e1n c\u1ee7a doanh nghi\u1ec7p. Theo \u0111\u00f3,\u00a0qu\u1ea3n tr\u1ecb marketing trong doanh nghi\u1ec7p\u00a0<\/strong>l\u00e0 vi\u1ec7c nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u1ed5ng qu\u00e1t, chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho k\u1ebf ho\u1ea1ch Marketing th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\nV\u1eady, qu\u1ea3n tr\u1ecb marketing \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch c\u01a1 b\u1ea3n n\u00e0o cho doanh nghi\u1ec7p?<\/p>\n
\n- L\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng: Marketing h\u01b0\u1edbng nhi\u1ec1u \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd c\u00f3 ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng chung c\u1ee7a ng\u01b0\u1eddi mua. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing h\u01a1n ai h\u1ebft c\u1ea7n th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/li>\n<\/ol>\n